Archive for July, 2010

Every member of my staff member is a communicator. There are a few on my staff that are key communicators across a variety of platforms. When some are cutting professional communicator positions and cutting back on communication budgets, we are doing just the opposite. Why? Because content matters. Correction. Great (Continue reading…)

Joanne Fritz posted a powerful reaction to the current state of Haiti and carefully documented the void of relief efforts in Six Months Later: The Haiti Earthquake. I know exactly what she is talking about. (I posted my thoughts after a recent Haiti trip here.) There was nothing about what (Continue reading…)

Tom Peters may have written a book about “Wow,” but he didn’t invent the term or the experience. We all remember those moments that made time stand still and those events that were anything but ordinary. Sometimes those are tragic moments like… …when JFK was shot. …when the Twin Towers (Continue reading…)

I love my BlackBerry and my iPad. Each of these mobile devices have added some fun and functionality to my life that I only saw on TV shows growing up. It’s amazing to think about how these tools will develop over the next 5, 10, and 20 years. As a (Continue reading…)

Tony Morgan is a young leader with some great ideas. (You really need to follow his blog.) He recently posted The Right Task vs. The Right Person. Tony carefully outlines the difference between hiring someone to accomplish a specific task rather than a strategic goal. The most important thing he (Continue reading…)

I enjoyed reading What every nonprofit should know about marketing. The focus of the post is Kivi Leroux Miller’s new book, The Nonprofit Marketing Guide. The three ideas outlined in the post are: 1. Tell stories. 2. Lose the jargon. 3. There is no such thing as the general public. (Continue reading…)

I hear a lot of nonprofit leaders talking about awareness campaigns. I even remember hearing this among marketers in the footwear industry. There is a common assumption that if people just know the “who” and the “what” of an organization, cause, or business, then they will instantly become donors, activists, (Continue reading…)

I’m constantly amazed at how technology is helping us better refine our approach to donor stewardship and social footprints. After using my iPad for just a few weeks, I’m already thinking of new ways for our donors and constituents to engage and get involved in our work. Just this week: (Continue reading…)

Be a “Can Do it” Person! reminded me that personalities and perspectives matter. People rise to the level of expectation you set for them. I believe this. It’s also important for me as the leader to create an atmosphere where people are free to make decisions and empowered to accomplish (Continue reading…)