What do you think of when you hear annual report?

If you’re like me, just reading that phrase makes my eyes glaze over. But in the nonprofit world, the annual report is essential. And though it does fall into the “report” category, it does not have to be mind-numbing. In fact, it can be exciting and inspiring. Kimberlee Roth recently discussed how to Make Your Annual Report Sing. Her suggestions got my wheels turning. I’d like to share and comment on a few of her creative ideas.

1. Tell someone’s story. Roth affirms what I believe is true. Rather than only sharing cold stats about your work, paint a vivid picture of one life that was changed as a result.
2. Use mixed media. Roth suggests utilizing video, interviews, and photos. In your annual report, include photos, infographs, and other visuals that further tell the story of your organization. Be creative. If your online version, consider embedding video for a more dynamic reader experience.
3. Communicate with candor. Roth points out that a balance exists between melodrama and leaving out rough-around-the-edges details. Work on telling a compelling story, but don’t scrimp on the less than positive portions. Authentic messages stand out.

What other creative ideas do you have to freshen up your annual report?