Every organization works on raising awareness for its programs. But “awareness” is not enough, and in many cases can be self-defeating. We live in the Instant Information Age, where potential donors are met with dozens of causes each day that tug on their heartstrings. How can you rise above the noise and set your organization apart from the rest?
We believe that by moving beyond general “awareness” to simple “participation,” you can change the perspective of people who would otherwise forget about your charity. Participation is a key element in moving people to see the world from your view. A Signature Participation Program (SPP) creates a tangible experience for people they will remember long after your words have faded.
Once someone has participated in a simple program, you can begin cultivating this relationship and create a Champion who will act as an agent among their circle of friends. They have become an Active Network for your mission.
