Jan 19
“Think like a wise man but communicate in the language of the people.” -William Butler Yeats Over on Katya’s Non-profit Marketing Blog (one of my favorites, bookmark it if you haven’t yet!), she listed 18 mood-killing words to banish in 2012. Among the list were a few that I especially (Continue reading…)
Dec 26
Last week I commented on donor happiness. This week I want to continue brainstorming about how we can raise donor happiness. One of the simplest, most often overlooked vehicles for increasing donor happiness is the thank you note. Often, instead of receiving a year-end thank you, donors receive a year-end (Continue reading…)
Nov 15
ReseachSense highlights 15 points for maximizing the potential for the nonprofit year-end appeal. Here are five that I know are key: 65% of your donors look at your website before they write the check or donate online-Is your website ready? Typography, layout, and visual appeal–these are details that matter. A (Continue reading…)
