Posts Tagged ‘fundraising copy’

“Think like a wise man but communicate in the language of the people.” -William Butler  Yeats Over on Katya’s Non-profit Marketing Blog (one of my favorites, bookmark it if you haven’t yet!), she listed 18 mood-killing words to banish in 2012. Among the list were a few that I especially (Continue reading…)

Jeff Brooks recently wrote a spot-on post that identified his “best practices” for editing fundraising copy. Brooks’ primary point is this: less is more. The purpose of editing is to say precisely what  you mean with fewer words. The problem is sometimes the editing process makes fundraising copy even longer. (Continue reading…)