social media

If you do the marketing for your organization, you know that it changes so fast that you must continually update your skills. Because of the speed, it’s a great challenge that always keeps us busy—it’s never dull. As a result, staying on top of marketing news and trends is essential. So, let’s take some time... READ MORE

Everyone knows that marketing is a dynamic and constantly changing activity. As a result, it means that any team has to create a solid marketing strategy plan. A well-thought-out plan is paramount for any brand. In this article, we’ll explore five essential takeaways. So, during unending change, these five elements will help you ensure your... READ MORE

It used to be that communication between brands and their customers was one-directional. For example, brands would rely on advertisement, direct response, and media coverage. Thankfully, those days are long since over, helped in large part by social media. And that’s where social listening comes into the picture. As always, communication is crucial. Social listening... READ MORE

By now, many people realize that social media is addictive. Moreover, for young workers (especially young women), the algorithms target them with videos about suicide, self-harming, and body image. Teens are growing into stressed-out, depressed, and anxious young adults. According to recent reporting, a major jump from 13% to 60% of teens reported having a... READ MORE

Content marketing is a type of marketing that focuses on the production and sharing of content to attract and retain customers. It’s become an essential part of the marketing mix for businesses of all sizes. Moreover, it’s a crucial part of a business’s digital marketing strategy, so it’s vital to understand how it works and... READ MORE

Marketing is the art and science of attracting customers to a product or service. It’s an essential function of every company, and it’s not always easy. However, marketing isn’t only about looking outward to your leads and customers. Your marketing team is also in the service of supporting the entire company. Without marketing, you have... READ MORE

This is an exciting time for my team and me. We recently rebranded and relaunched my marketing company, Elsey Enterprises. So, if you read this article, please take a look and let us know what you think. As a long-time business entrepreneur, I know it can be hard to launch and keep a new business... READ MORE

Instagram marketing is one of the most important activities for any business. Our team spends every working day developing strategy, planning, and executing our multiple marketing approaches for our brands. Of course, a lot of it includes the use of Instagram. In short, Instagram is a crucial marketing platform because if you master it, you... READ MORE